That being said, when the opportunity arose to do a Hot Topic analyzing social media data about the automotive market, I was beyond excited. With all of the recent advertising during the Super Bowl – great ads from VW and Chrysler, and okay ads from Mini, BMW & Mercedes-Benz and a down-right bizarre ad from Kia that appears to be written by a 14 year old boy (apparently, I share the same tastes, because I thought it was AWESOME) – I knew there would be some great online chatter about autos…….

Continued at http://www.engagingtimes.com/2011/02/23/the-luxury-car-market-is-a-trip/

Old Spice – Following the initial success of the analysis around the music industry I (we) wanted to understand the impact of Old Spice social media campaign.

The next presentation was focused on the fall television premiere’s by major television networks and also my first sanctioned deck as part of the Hot Topic Series from my employer Alterian

The Talking Heads presentation took all of us by storm, this managed to get coverage by a few major news outlets as well as coverage by Glenn Becks own blog

For my own personal amusement as well as being a relevant topic we took a peek at The Social Network.  I personally liked putting this presentation together the most and dug the movie quite a bit.

The final deck of the year took a deep dive into the mid term elections and much like the Talking Heads deck we managed to get some awesome mainstream coverage.

BONUS DECK

This was my first official deck done as part of the Alterian Social Media ROI series.