Jim
A proud father of 3 and a full time sales guy who is currently hustling social media monitoring tools. In my personal life, I love music, movies and enjoying cooking.
Posts by Jim
The Luxury Car Market is A Trip…
0Okay, I admit it… I am a car addict. Autoblog, Jalopnik and TheTruthAboutCars are all daily reads and I still have subscriptions to Car And Driver AND Motor Trends. In my life, I’ve owned over 18 cars and have only been driving for 13 years. There I said it. It feels good to get that off of my chest.
That being said, when the opportunity arose to do a Hot Topic analyzing social media data about the automotive market, I was beyond excited. With all of the recent advertising during the Super Bowl – great ads from VW and Chrysler, and okay ads from Mini, BMW & Mercedes-Benz and a down-right bizarre ad from Kia that appears to be written by a 14 year old boy (apparently, I share the same tastes, because I thought it was AWESOME) – I knew there would be some great online chatter about autos…….
Continued at http://www.engagingtimes.com/2011/02/23/the-luxury-car-market-is-a-trip/
Year in Review 2010 – Social Media Decks
0For those of you who’ve followed by tweets or just enjoyed reading the hot topic decks I’ve decided to put them all in one place. Looking back at this project this was rather awesome. It gave me the chance to share my knowledge that I’ve gained while working for Techrigy & Alterian and provide some incite and analytics on public events and broad reaching topics. In 2011 I look forward to continuing to offer things like this to the public.
Old Spice – Following the initial success of the analysis around the music industry I (we) wanted to understand the impact of Old Spice social media campaign.
The next presentation was focused on the fall television premiere’s by major television networks and also my first sanctioned deck as part of the Hot Topic Series from my employer Alterian
The Talking Heads presentation took all of us by storm, this managed to get coverage by a few major news outlets as well as coverage by Glenn Becks own blog
For my own personal amusement as well as being a relevant topic we took a peek at The Social Network. I personally liked putting this presentation together the most and dug the movie quite a bit.
The final deck of the year took a deep dive into the mid term elections and much like the Talking Heads deck we managed to get some awesome mainstream coverage.
BONUS DECK
This was my first official deck done as part of the Alterian Social Media ROI series.
Social Media Analysis for the Music Industry
0I threw together a quick slide share deck. Mostly because I was interested in seeing how music is shared today. Feel free to comment.