Okay, I admit it… I am a car addict. Autoblog, Jalopnik and TheTruthAboutCars are all daily reads and I still have subscriptions to Car And Driver AND Motor Trends. In my life, I’ve owned over 18 cars and have only been driving for 13 years. There I said it. It feels good to get that off of my chest.

That being said, when the opportunity arose to do a Hot Topic analyzing social media data about the automotive market, I was beyond excited. With all of the recent advertising during the Super Bowl – great ads from VW and Chrysler, and okay ads from Mini, BMW & Mercedes-Benz and a down-right bizarre ad from Kia that appears to be written by a 14 year old boy (apparently, I share the same tastes, because I thought it was AWESOME) – I knew there would be some great online chatter about autos…….

Continued at http://www.engagingtimes.com/2011/02/23/the-luxury-car-market-is-a-trip/